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When you drive around rural Colorado these days like we do, it sure seems like everyone is growing hemp plants. And while seeing some of those other fields fills us with a sense of pride in what our farmers were able to accomplish this year with our help, there’s no two ways about it: we see some fields filled with big, beautiful, lush plants and we feel … hemp envy.

Boy, there are some beautiful hemp stands out there. We sure hope that the farmers responsible for those grows crush it this year. And we think we’ve tracked down some of the genetics that are responsible for them and we will be able to use / carry them in 2020.

But here’s our note of caution, based on our experiences in other areas of ag:  An acre of big, beautiful hemp plants is not necessarily a profit-maximizing acre.

For instance:

What will the CBD % look like (after harvest)?  Beauty and high CBD production are two different things.

What will the THC % look like (after harvest)?  A hot hemp plant is worthless.

What methods will be used to harvest and then dry those plants?  Getting large plants out of the field and dried will be expensive and may wreak havoc on farming equipment.

How do those harvesting and drying methods affect the pre-processing and marketing of that biomass?  Do the farmers’ processor customers share the same perspective on beauty?

In so many other corners of ag, beauty and efficiency are 2 different (though inter-related) things.  Our focus is helping our farmer customers maximize the usable CBD they can get dried and “on the shelf,” and thereby maximize the profitability of their hemp operations.  Everything else, even getting distracted by beautiful hemp plants, is window-dressing.